Making money blogging is the dream of most bloggers. However, is it always good to accept the offers you get?
I did not start blogging to make money. I did it, because I love writing. However, after some months of blogging, requests from sponsors and brands came rolling in on my inbox.
A few I accepted. But most of them I thanked kindly no to work with.
I find it a bit frustrating that there are millions of articles about how to earn money on your blog. However, there are almost none about the consequences it can have for your blog, if you accepting all sponsorships and brands that approach you.
I have gotten offers of sponsorships that are not related to travel, and brands that do not go with the mission of my blogs. I have also gotten offers of products I do not like, which would be given to me if I reviewed it in a post. It was temping to say yes as they offered money and products. However, I thanked no, due to that I knew that if I said yes it would most likely hurt my blog, which I have put so much effort in.
I have seen many bloggers that did not think the same way. For example for many years I followed a blogger, and in the beginning it was very interesting to read her blog, as she wrote about amazing travels. But now her blog is just a product review, after product review. It seems like she accept every request from brands despite that it has nothing to do with travel. And seriously, I personally got tired of these posts a long time ago. I started to read her blog due to that she was funny, personal and wrote about incredible destinations. I felt I was there with her on the travels. To start with I think the reviews were okay as well, and that she was being sincere, and genuine in her recommendations. It had an impact on the readers.
However, now there are no more real writing any more. She writes very few travel posts and nearly all her blog is filled with brand push content. This in addition to the many sidebar advertisements. When entering to the page, it is kind of screaming: Buy this! Buy that! Buy me!
For me personally, I believe this actually killed her blog, and it drove me- and I am sure many other readers away.
When I see her blog now, I am happy I did not accept many of the offers I got.
And it is not just related to reviews of products and brands you should be aware. As a blogger, you will often get offers about paid guest posts on your page. I get these every week. Here is one example:
Just a quicky. Your blog http://placespeoplestories.com/ excites me!
it’s a great looking and well kept blog. Unusual these days!
Anyway, I’m part of a team of rockstar bloggers and I blog for lots
of brands. We are always on the lookout for good site to guest post and
yours fits the bill!
If you are looking for awesome content to excite your readers then we
can certainly provide that. We are willing to pay you a $30 contribution
fee for every blog of ours you publish on your site which should help
towards the cost of running your site.
What do you think? We’d love to write regularly.
Emily Georgie Super Blogger email@example.com
The first time I got this email, I was happy! It sounded like easy money. Also it is hard work to write a post, so I was thinking that this could help as they would write some for me. However, I was concerned that it would not go with my brand. So I investigated it a bit more. What I found was that if you accept this the Google rank on your page will go to hell.
This because they will place back-links into the articles, and google will punish you if you host too many. In other words, you are punished for spamming links of other people. These companies use shady tactics to get you to cooperate, and care nothing about your blog, your success, or even making you money. Actually they usually pay you when publishing their articles. However, the money they pay you is a drop compared to what they make back.
For me it just not worth it to take an easy 30 USD, when risking to get my site blocked from rising in google. This, in addition to that I would not like to publish spam. So I have never thanked yes to such an offer. And I do not feel very bad about publishing their email and name here either. As I think they try to trick people, and other bloggers should be aware if they receive similar emails..
Do not get me wrong. I think it is great that you can earn some money on your blog. I think most bloggers deserved it, after working thousands of hours for free. However, I just believe that many should be more careful, and not accept every offer. At least if they would like to appear as a sincere page, that post related to their mission.
Which sponsorships do you think bloggers should accept and not?