TripAdvisor promotes itself as being a source with trusted advices from real travelers. However, can you really trust the reviews you read there?
Despite claiming to be the World‘s most trusted Travel Advice – I believe you often cannot and should not trust the reviews you find on this page!
It is not a new discovery that there are many fake reviews on TripAdvisor. Often they are written by the hotel owners, the employees, and their friends and family. It has also come to light that some hotels pressure their guests, or pay for write good reviews. This to get a better ranking, and attract more visitors.
It is also a problem that competitors give negative and one star reviews on other hotels in the city to attract more to theirs.
The same, happens with restaurants reviewed on the page.
Personally, it is not so much I use TripAdvisor. Usually when I travel I find a hotel upon arrival. However, it has happened that when I travelled alone and arrived to a new city late in the night I have booked my hotel in the advance. And I have used TripAdvisor to choose the hotel.
The last time was in Sao Paulo. I found a hotel that had gotten mostly good reviews and good ratings, for an affordable price. When I came, it was horrible. It had a good location, however, the room was very dirty. I think the bed-sheets was not washed from the many people that had stayed there before me, and there was even a lot of hair on the pillow from them. The same was with the towel. There was no internet in the room as it was stated it would be in many of the reviews. In other words, it was not at all like most of the reviews had promised. Due to this, I went into TripAdvisor to see again, and I noticed that most of the reviews were posted by people that only had one review at TripAdvisor. If not they had a few, and the others were very bad reviews of other hotels in the city. This indicate that it is made by someone related to the hotel.
I did not use TripAdvisor much before. But I will use it even less now, and if I will use it in the future, I will be more aware of fake reviews.
Have you ever experienced being tricked by fake reviews on TripAdvisor?